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Fresh New Look, Same Great Company

Fresh New Look, Same Great Company

In the coming months we are introducing new branding and bringing the company together under one name:

SIGMA WATERWORKS.

Over forty years we have picked up a lot of names: SIGMA Corporation, SIGMA International, SIGMA OEM, and a few others. Each one made sense at the time, but together they have become complicated. This business has always been simple: we serve the water and wastewater industry, and we do it with people our customers know by name. Our name should be just as clear. SIGMA stays, because it carries forty years of trust. Waterworks says exactly what we do. The SIGMA emblem stays with us too. It is cast on our products all over the continent, and we are refreshing it, not walking away from it. Our new logo is designed to reflect the rebrand to SIGMA Waterworks: the blue color highlights water; the square, symmetrical shape indicates strength and stability, 41 years and counting! The arrow conveys forward motion and progress, while also suggesting the flow of water, and finally, the drop of water is at the heart of the logo because water is at the heart of everything we do.

Just as important as the new look and new name is what is not changing. Same company. Same people. Same products. Same commitments that have carried us this far: core values, customer service, and quality our customers can count on. This company was built by people who answer the phone, solve the problem, and get it on the truck. That is who we are under any name, and it is why this one fits. We are proud of the story it tells, and we look forward to rolling out the story through our new branding in the coming months.

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